There’s writing, and then there’s copywriting. Copy is a very different beast from writing a book or sending a pitch. Copywriting refers to the words you encounter on websites, magazine advertisements, and elsewhere that have been carefully crafted to influence readers and inspire them to take action, whether it’s making a purchase or signing up for a newsletter.
Succinct, compelling copy has the power to connect you with readers, build your audience, and bring people to buy your books and other things you sell. Here are ten essential tips and tricks that can elevate your copyediting game, whether you’re polishing your own work or someone else’s.
Cut Unnecessary Words
Words like “really” and “very” usually clutter our writing. Instead of saying “really big,” opt for “immense.” When we use words that pack a punch, we convey our message more effectively. Similarly, “very sad” can be transformed into “despondent.” This not only tightens your writing but also enhances its impact.
Eliminate Adverbs
Well-known and prolific authors like Stephen King and Chuck Palahniuk advocate for minimizing adverb use, as they can often be lazy descriptors. Consider this example: instead of saying, “He ran quickly because he was scared,” try “Fear pushed him to run faster.” Rephrasing the sentence to avoid an adverb not only eliminates the adverb but also adds emotional weight to the sentence, creating a more vivid image for the reader.
Remove “That”
You don’t need that as often as you think you do. Many times, “that” creates bulky sentences and clunky language. To streamline your writing, read your sentences without “that.” If they still make sense, it’s a good indicator that you can cut it. This simple act can help clarify your ideas and strengthen your prose.
Set a Word Limit
Setting a word limit can be a game-changer, too. By imposing a word count, you’re compelled to articulate your thoughts more succinctly, which is a fantastic practice for boosting writing clarity. This constraint encourages you to eliminate unnecessary words and focus on what truly matters.
Read Your Work Aloud
Reading your work aloud is another valuable technique. It allows you to hear the rhythm of your writing, making it easier to identify awkward phrasing or unclear ideas. Often, what sounds good in our heads doesn’t translate well to the page. By vocalizing your work, you can catch errors that might slip by during silent reading.
Read Backwards for Precision
If you’re looking to refine your writing at the sentence level, try reading it backward. This technique forces you to focus on each sentence in isolation, allowing you to check grammar and punctuation without getting distracted by the content’s meaning. It’s a powerful method for honing in on those pesky errors.
Preserve the Author’s Voice
While editing, it’s crucial to preserve the author’s voice. Whether you’re editing your own writing or someone else’s, consistency is key. The choice of words, rhythm, and sentence length should reflect the unique voice of the writer. This authenticity is what draws readers in and keeps them engaged.
Check for Repeated Words
Keep an eye out for repeated words, too. Using a text search can help identify key phrases that may be overused. If you notice certain words cropping up too often, consider substituting them with synonyms for variety. Alternatively, if you’re aiming for SEO, it’s essential to find a balance that feels organic to your writing.
Use AI Grammar Tools
Once you’ve tackled the sentence level, don’t forget about AI grammar programs. They can be incredibly helpful for catching small errors and providing suggestions. However, it’s essential to double-check any AI-generated edits. AI tools might flag your unique phrases as incorrect, but as a writer, your voice is what matters most. Always ensure that your work aligns with your vision and voice.
Final Thoughts
You are the final authority on what works. Remember, the editing process is not just about correcting errors; it’s about enhancing the clarity and impact of your message. By employing these tips and tricks, you’ll not only improve your writing but also connect more deeply with your audience as you invite them to take action and connect with your work,
